We are now in the third generation of our family’s involvement in the food industry. Nearly a century ago, the first generation made a significant decision to migrate from Isfahan to Khuzestan in pursuit of economic opportunities arising from early oil discoveries, which led to an economic boom in the Khuzestan province.
My grandfather, Abdolrasoul Meysamifard, born in 1902 in Isfahan, embarked on his entrepreneurial journey in 1921, just three years after the end of World War I. In a time when the central government’s weakness presented numerous security challenges for investors, his determination to engage in economic activities remained unwavering. After a brief stint in wheat cultivation, he established the first modern flour mill in Khuzestan in 1931.
His second mill became operational in 1941, and during the hardships of World War II, which brought the country to the brink of starvation, he diligently fulfilled his patriotic duties.
Upon his passing in October 1963, the second generation, equipped with their father’s knowledge and experience, ventured into building a modern mill factory named Ard Jonoub in 1969. They incorporated cutting-edge technology from Germany’s MIAG, which later merged with Bühler Switzerland. This factory was located in Ahvaz, Khuzestan province.
Following the 1979 revolution and the onset of the imposed war, the modern mill factory operated continuously for eight years, supporting both the factory’s restoration and the country’s war efforts, in line with their patriotic duty. The company, which commenced with a 60-ton capacity half a century ago, now boasts a daily production capacity of 600 tons.
At the war’s conclusion, my father, Mr. Morteza Meysamifard, envisioned fully automated pasta production, leading to the establishment of the Tak Makaroon and Ard Daran factories. These complexes, established in partnership with three other economic groups, incorporated Bühler’s modern technology in 1994 in Alborz province and began operations in 1997.